Companies in the digital innovation and technology industry focus on creating innovative solutions that drive efficiency, improve user experiences, and contribute to the digital transformation of businesses and societies. The rapid pace of technological advancements makes this industry dynamic and highly competitive, constantly pushing the boundaries of what is possible. Herve Heully’s contributions have made a lasting impact on the industry and continue to inspire innovation and progress.

Pioneering Digital Innovation: The Journey of Herve Heully

Herve Heully, the CEO and Founder of NEW3S, has had a remarkable journey characterized by his extensive expertise in computer science and geosciences. With a post-graduate degree in Computer Science applied to Geosciences, Herve’s academic background is rooted in algorithms tailored for Life and Earth Discovery Sciences. This foundation was further solidified by three additional years of research culminating in a PhD in Applied and Fundamental Geophysics.

Herve’s career trajectory took an interesting turn when he became a reserve officer and graduated from the prestigious Ecole Spéciale Militaire Inter-Armes de Coëtquidan Saint-Cyr in France. During his tenure, he played a pivotal role in implementing 3D CAD for the scanner digitization and census of French army buildings and fortifications, showcasing his early engagement with advanced digital tools. For 12 years, Herve brought his expertise to DASSAULT SYSTEMES, focusing on Geographic Information Systems (GIS), Building Information Management (BIM), and Architecture Engineering Construction (AEC) for shipyards across the globe. His contributions were particularly significant in the naval industry, where he served as a world leader in benchmarking and as a global expert in Product Lifecycle Management (PLM) at IBM, DASSAULT SYSTEMES’ sales and marketing partner. Herve’s leadership extended further as he took on the role of international pre-sales director for the naval industry at CENIT, another leading PLM sales partner of IBM.

In 2003, Herve ventured into entrepreneurship by founding his own company, New3S. His vision was to create new-generation digital tools aimed at accelerating decision-making processes, enabling users to conduct their own interactive virtual tours on the Internet. As communication and information technologies evolved, Herve faced the complex task of integrating new concepts, including the web, interactive cartography, macro and microscopic digital photography, and mobile telephony.

Herve’s expertise lies in designing algorithms that transform abstract concepts into detectable realities, uncovering hidden shapes and treasures buried underground and underwater, such as oil deposits, minerals, and military devices. His work has been instrumental in making the invisible visible through computer-generated imagery. His deep understanding of the multidisciplinary field of 3D software publishing has allowed him to push the boundaries of imagination, leveraging scientific and technological advancements to explore new applications in modeling and digitization.

Future of Digital Exploration: Vision with NEW3S

NEW3S has introduced a groundbreaking solution that redefines how users navigate and interact with digital environments. The company’s offerings are built around two core branches, each designed to enhance the user’s experience and expand the boundaries of digital exploration.

The first branch, 3V.WORLD® “Reveal, Explore and Learn,” allows users to navigate freely in volumetric worlds composed of various virtual-real hybrid universes and settings. These worlds, created through both modeling and digitization, offer a rich, encyclopedic experience in 360-degree and 3D formats. Optimally referenced for search engines, these virtual environments are coupled with geolocated company directories. This innovative approach addresses local regulations on visual pollution from advertising, providing a digital surface that is both functional and visually appealing.

3V.WORLD offers various types of experiences tailored to different users. For the general public, it provides free exploration and learning opportunities. For businesses, it offers operating licenses that enable companies to reveal and enhance their chosen territories, whether indoor or outdoor. These territories could include anything from hotel complexes and yachts to factories and nature parks. The flexible capture techniques used by NEW3S are designed to provide unprecedented angles of discovery, enriching the digital representation of these spaces and improving consumer engagement.

Local authorities and mayors worldwide can also benefit from 3V.WORLD, using it to enhance the attractiveness of their territories and accelerate consumer decision-making. The solution is adaptable and scalable, designed to meet the specific needs of each territory.

For each revealed territory, such as the Metavers La-Baule-360, NEW3S provides local and regional businesses with enhancement services, advertorials, and cutting-edge search engine optimization solutions through B’Leader®. This approach modernizes the concept of business directories, moving away from outdated, illustration-free listings. By creating a digital twin of reality, NEW3S places technologically enriched advertising spaces in a volumetric and contextual environment, allowing businesses to reach local and extended audiences more effectively.

The second branch, “Explore at Will, Understand, Conceal,” offers an unprecedented freedom of exploration within a virtualized world, supported by NEW3S’s software patent obtained in the USA. This solution controls the user’s exploration zone, limiting their ability to learn certain information while still providing a rich, immersive experience. This strategic approach is particularly valuable for industries where secrecy and protection of intellectual property are paramount. The solution’s algorithms allow users to appear and disappear within a digital twin, covering a vast range of applications across multiple disciplines, from health and science to industry and military.

This innovative approach not only protects proprietary information but also offers a unique way to combat cybercrime. By drawing parallels to the natural world’s strategies for survival, where some species camouflage while others assert their presence, NEW3S’s patented algorithms provide a digital equivalent. They enable customers to control the visibility and accessibility of their digital worlds, offering a powerful tool for managing knowledge and protecting know-how.

Herve elaborates on the rationale behind their patented process, emphasizing its significance from the perspectives of industries that wield influence and possess genuine expertise. He asserts that the primary aim of this process is to ensure it remains entirely inconspicuous, thereby preventing the learner, visitor, or hacker from experiencing any form of frustration or hostility upon realizing they are being subtly constrained. This approach is designed to avoid triggering any aggressive or defensive reactions, thus maintaining a harmonious and controlled environment.

Navigating the Immaterial Economy: Vision for NEW3S

As a leader, Herve understands the ethical considerations involved in offering a software solution that bridges the gap between the material and immaterial economies. As we transition into an era where intelligent machines cohabit with humans, NEW3S positions itself as a key player in the global immaterial economy.

In this new economy, flexibility and the element of surprise are critical. Unlike the states of matter in the material world—solid, liquid, gaseous—the immaterial economy introduces a new state: the absent versus the present. This state encompasses the visible and printable, as well as the undetectable and non-duplicable. By 2024, only half of humanity will have internet access, marking the beginning of our coexistence with intelligent machines. The disparity in access to knowledge has created significant inequalities, with those in power further entrenching their positions through the use of AI. The challenge lies in providing both humans and machines with intuitive access to knowledge, enhancing their capabilities in a fluid and competitive environment.

Research thrives on competition, and the industrial races for power hinge on having the fastest computing power and the most extensive knowledge base. NEW3S’s technology anticipates that within the next decade, key resources and knowledge will be mapped in 3D. Their patented discovery challenges the premise that 3D can only formalize knowledge by providing a way to make 3D selectively accessible, enhancing its utility in the immaterial world. NEW3S believes in the ethical responsibility of their technology. Their patented algorithms allow the modeling of three-dimensional knowledge, enabling both humans and robots to navigate intuitively and historically in any 3D-modeled knowledge world on the web. This capability enhances access to knowledge across various domains such as leisure, tourism, education, and economic development.

However, Herve also acknowledges the potential for misuse. In contexts of mistrust, economic warfare, and military aggression, the ability to provide false clues through digital twins can mislead competitors and protect vital interests. This power can make entities appear more formidable, using the same technology to become undetectable and unexpectedly present.

Bridging Realities: Herve Heully’s Vision for the Immaterial Economy

Unlike books in the material world, where value is static, those in the immaterial economy can possess either enriched or diminished virtues. Herve envisions a future where charismatic leaders around the world embrace a vision of accessible, intuitive knowledge.

In the immaterial economy, access to intangible knowledge must begin with user-friendly, intuitive navigation and essential data visibility. Once this is achieved, the next step involves controlling access to information. For survival and security, there is also the need to detect falsified or aggressive realities, identifying false leads and decoys. Economically, those who can see the big picture and selectively manage access to information will outperform those who laboriously create fragmented versions of the whole. The latter approach risks losing coherence and disorienting users. This is where NEW3S’s patented technology comes into play.

NEW3S’s expertise in 3D digital modeling allows for the creation of comprehensive, accessible designs. Once a 3D model is fully designed and verified, any part of it can be made undetectable and thus inaccessible. This capability enables the selective embedding of sub-components without revealing their existence, making content visible only based on the user’s rights. This approach mirrors survival strategies in the natural world, applied to the digital realm. Herve’s vision is about creating a digital world where knowledge can be intuitively navigated and selectively accessed, balancing visibility and security. This innovative approach not only enhances productivity but also ensures that digital knowledge remains both useful and protected.

Herve Heully: A Pioneer in Digital Innovation

Since founding NEW3S, Herve has been recognized with 13 international R&D awards, including a prestigious world prize for his “know-how acquisition acceleration process.” In 2015, Herve was invited to speak at the United Nations in Geneva, where he addressed the dual topics of promoting North-South parity and gender parity through the web by 2020. His insights highlighted the potential of digital technology to bridge global divides and create a more equitable world.

Herve’s accomplishments reflect his dedication to advancing digital solutions that not only push technological boundaries but also contribute to social progress. His work at NEW3S continues to inspire innovation and drive positive change in the digital landscape.

Herve Heully’s Advice: Thinking Wide in the Digital Age

In a world increasingly dominated by digital technology, Herve believes that a wide perspective is essential. This approach enables individuals and organizations to see the bigger picture, fostering innovation and adaptability. Narrow thinking can limit potential and hinder progress, while a broad perspective encourages exploration and the discovery of new opportunities.

Herve’s own work with NEW3S exemplifies this philosophy. By pushing the boundaries of digital modeling and knowledge accessibility, he has created solutions that are both innovative and practical. His emphasis on intuitive navigation and selective access to information showcases the power of thinking beyond traditional limits. Ultimately, Herve’s advice to think wide is a reminder to embrace a broader vision in the digital landscape. This mindset can lead to greater creativity, improved problem-solving, and a more comprehensive understanding of the challenges and opportunities that lie ahead.

Website: https://www.new3s.com/