Rick Mayo
CEO at Alloy Personal Training
For over three decades, Rick Mayo has been a trailblazer in the fitness industry, turning his passion for health and wellness into a globally recognized brand. As co-founder and CEO of Alloy Personal Training, Rick has redefined fitness by creating scalable, result-driven systems that cater to the needs of both clients and business owners.
Rick began his journey in 1992 with a single personal training studio. At a time when the fitness industry was still developing, he identified a glaring gap: the need for consistent, accessible fitness programs. Motivated by a desire to improve lives through health and movement, Rick laid the foundation for Alloy Personal Training, a brand that has grown from one studio into a thriving franchise network.
Today, Alloy Personal Training stands out in the competitive fitness industry with a business model centered on simplicity, scalability, and effectiveness. At its core is small-group personal training, which combines the individualized attention of one-on-one sessions with the energy and affordability of group training.
What Makes Alloy Unique?
Alloy’s unique approach to fitness is grounded in personalization and community. The small-group training model, with a 1:6 coach-to-client ratio, ensures that every client receives personalized attention in a dynamic group setting.
“This allows us to deliver a personalized coaching experience without the high cost of one-on-one training,” Rick explains. Alloy’s science-based programming focuses on functional movements that improve strength, mobility, and overall quality of life.
“It’s not just about how you look; it’s about feeling better and living better,” Rick says, underscoring Alloy’s commitment to holistic health and well-being.
Rick Mayo’s influence extends beyond Alloy’s studios through his podcast, a cornerstone of his thought leadership. The podcast allows Rick to share valuable insights on fitness, franchising, and entrepreneurship while spotlighting franchisee success stories and client transformations.
Alloy’s storytelling approach—whether through social media, the podcast, or client testimonials—creates a strong sense of community and inspires others to join the movement. This content-driven strategy has positioned Alloy as both an industry leader and a trusted partner in fitness franchising.
Rick’s leadership philosophy centers on four key traits:
Rick sees several trends shaping the fitness industry over the next decade:
Rick considers Alloy’s bold transition into the franchise model in 2019 one of his greatest accomplishments. This decision not only allowed the company to scale but also empowered franchisees to thrive within a proven system.
“It’s not just about business growth—it’s about making a tangible impact in communities,” Rick reflects.
Rick’s Advice for Aspiring Entrepreneurs:
At its core, Alloy Personal Training is about more than fitness—it’s about transforming lives. Whether it’s helping a client regain mobility, empowering franchisees to build successful businesses, or inspiring others through thought leadership, Alloy embodies the belief that fitness is a force for positive change.
To learn more, tune into Rick’s podcast or visit AlloyFranchise.com to explore franchise opportunities and join a movement that’s reshaping the fitness industry one life at a time.
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